What usage types exist in Music Marketplace?

When purchasing a song on Eleven Music Marketplace, you select a usage type.

The selected usage type determines the license you are purchasing that defines how you can use the song and any derivative works (such as remixes).

Social Media License

This license is intended for individual creators and personal content published on your own channels, including:

  • Social media platforms (YouTube, TikTok, Instagram, X)
  • Monetized videos
  • Podcasts
  • Personal websites and portfolios

Paid Marketing License

This license is designed for business and commercial use. It includes everything in the Social Media License, and also allows use in:

  • Paid ads and digital marketing
  • Client, freelance, or agency projects
  • Commercial products and brand content

Offline License

This license includes everything in the Paid Marketing License, and also allows use in:

  • Live events and performances
  • Trade shows and conferences
  • Physical venues and installations
  • In-store or on-location playback

Enterprise & Custom Licensing

Some use cases are not covered by the standard usage types and require a custom agreement. This includes:

  • TV, Cinema and Streaming platforms (VOD / OTT)
  • Large-scale commercial distribution

If your project involves any of the above, please contact our Sales team to discuss an Enterprise license and custom terms.

Not allowed (all usage types)

The following uses are not permitted under any license:

  • Distribution to music streaming platforms (Spotify, Apple Music, SoundCloud, etc.)
  • Redistributing, reselling, sublicensing, or claiming ownership of the music